President Joe Biden’s reelection campaign is actively recruiting a “meme manager” to oversee its youth-oriented digital content, an online job posting reveals. The Biden campaign’s search for a new Democratic memelord—which itself has already sparked a flurry of reaction memes on social media—comes as the 81-year-old president struggles to connect with Gen Z voters ahead of the November election.
According to a job posting uploaded to Daybrook, a popular campaign hiring site, on Monday, the Biden for President campaign is seeking a “Partner Manager for Content and Meme Pages” to join its Digital Partnerships team. The listing was also shared on LinkedIn and the Biden campaign website.
“In this role, you will initiate and manage day-to-day operations in engaging the internet’s top content and meme pages,” the job description reads. The ideal candidate is described as someone who is “passionate about bringing political content to voters where they already are on the internet,” and must “have a deep interest in politics and thrive in a fast-paced environment.”
The Biden campaign’s new meme manager will be responsible for “cultivating and managing relationships with top digital media companies, podcasters, and meme pages across a number of social media platforms, working independently with external partners to identify and land engagement opportunities and managing them from beginning to end, and engaging internal teams and cross-functional partners to foster innovative ideas.”
“Deep expertise of the digital media landscape” and “exceptional creativity in content ideation and strategy development” are listed as highly sought-after qualifications—and while not explicitly stated, knowledge of the internet’s hottest meme trends is likely a plus.
The job is based in President Biden’s campaign headquarters in Wilmington, Delaware. As the job description notes, “all employees to be up to date on COVID-19 vaccination status” before relocating.
In recent years, memes and other forms of viral internet marketing have become an essential tool for political campaigns. Former President Donald, known for his unconventional use of social media, was an early adopter of various meme formats during his 2016 presidential run.
Biden’s team attempted to replicate this in 2020, but their most iconic meme moment did not arrive until the following year. In 2021, an NBC Sports reporter claimed that a crowd of NASCAR fans chanting “F**k Joe Biden” was actually saying “Let’s go Brandon”—a mix-up that spawned a meme now popular with both Republicans and Democrats. Eventually, the Biden administration adopted the associated “Dark Bradon” meme, even using the image of a laser-eyed Joe Biden as the profile picture for the Biden-Harris HQ page on X.
The effort to increase President Biden’s online presence, particularly among younger voters, comes as the latest polls show him falling behind with Gen Z. Since 2020, youth support for the Biden administration has cratered, with the greatest drop-off coming in the last six months over the president’s stance on the Israel-Hamas war. Biden gives support to Israel, while college students largely support Palestine—a generational clash that might cost Biden the White House in November.
